Group Challenges McDonald's
for Sponsoring “Dating Naked” Show
EXCERPT:
The Parents Television Council (PTC) has once again put McDonald's in the spotlight with some publicity the fast food giant was likely hoping people would overlook. The TV and media watchdog group noted in a recent press release that McDonald's is continuing with its sponsorship of morally questionable programs by advertising on one of VH1's raunchiest efforts to date, a reality show entitled Dating Naked, with the program's title leaving nothing to the imagination. According to PTC, McDonald’s ads were featured during the July 17 premiere episode of the show, and nearly all of the repeat airings of that episode.
“The companies on our lists are the worst offenders in each category, and McDonalds, YUM! Brands, and Toyota Motor Sales Inc., in particular have been the top contributors to the most explicit broadcast TV shows.
“Particularly jarring is the direction that McDonalds’ advertising has taken in recent years, given its history as a family – and child-centric – brand. We’ve recently reached out to McDonalds to encourage the company to change course, as it used to be one of our ‘best’ advertisers. And perhaps not coincidentally, data shows the company to have had better earnings when it eschewed explicit TV programming.
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Fast fooder McDonald’s is biggest sponsor of lewd TV shows:
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McDonalds labeled most apt to sponsor sex-laden TV:
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